You’ve been working for MONTHS on your website (maybe a few more than you’d care to admit) and you’re almost ready to hit publish and show off all that you’ve been working on.
You’ve got this awesome website that you’re sure is going to help your business grow. It’s got great pictures, and it’s filled with all sorts of goodies. You’re ready to plant your flag in the corner of the internet that is ALL yours.
But let me hit the pause button on your launch, just for a minute.
Because there’s one page you probably didn’t think about. And this is one you definitely don’t want to forget, because otherwise, you might find yourself in some serious legal trouble.
To give you a quick rundown, it tells your users how you are collecting their information, and what exactly you use that information for.
For example, when you look at the analytics for your site, you can see what pages your users are visiting most often. That is information that you can use to create more content that your tribe is looking for.
You can also see what time of day your website is getting its visitors so you can schedule your social media to drive even more traffic to your site.
Not only is it required by law (more on that later), but it’s also a courtesy to be completely transparent with your users what you are using with the data that they are leaving on your site.
In a word. Yes.
If you fail to comply, you’re putting your business at risk of getting a fine slapped on your awesome new site.
And that friend, is not a good place to be. The last thing I want for you and your business is to get in trouble with the law on an international level.
Yes, the above link is an affiliate link, but you know I wouldn’t recommend anything I don’t use in my own business!
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