Custom Brand for Heather Criswell | Communication Expert Branding - amandascottdesignco.com

Client Work

Custom Brand for Heather Criswell | Communication Expert Branding


I’m SO excited to share Heather Criswell’s custom brand! Heather is an award-winning author, speaker, and trainer helping people have more meaningful conversations, both personally and professionally.

Heather had been DIYing her brand for a long time, and knew she needed help creating an intentional, custom brand system. She needed something that truly represented her and her approach, all while appealing to both families and large companies.

As a communication expert, Heather has a unique approach to helping people have better conversations. She serves as a mediator and a guide in her training, helping to bring people to common ground and understanding. We illustrated this in a custom mark of three speech bubbles, all combining to have a heart at the center of the mark because Heather’s philosophy is “Conversations rooted in love change everything.”

One other thing we needed to accomplish was having a brand that was flexible enough to appeal to families and her 1:1 clients, and to large companies. To do this, we defined a colorful palette to use when she’s working with her 1:1 clients, and a more limited palette when appealing to large organizations.

It was a joy to work with Heather through this process! Be sure to check out how everything can out below.

Here’s Heather’s feedback on the process:

What’s your favorite part of your new branding?

“My favorite part of the branding was learning to trust the process and Amanda’s genius. There were moments when I couldn’t see the vision, but in my gut I knew she would make magic. She did. She created a brand that reflects how I feel about myself. I am so proud to show up in the world with the professional presence I have been wanting for years.”

How do you think this updated look will impact your business?

“It has already impacted my business because I finally feel good about my brand. I sent out a proposal with my new brand images and elements, and landed the biggest contract I have had to date. My brand finally reflects how I feel about myself and my company, I couldn’t be happier!”

Did we successfully accomplish your design goals?

“Amanda delivered beyond my expectations. After working with so many contractors over the years, I am often disappointed with the deliverables. Amanda exceeded my expectations and actually over-delivered on my brand. I was nervous when I invested in my brand, and now I am so thankful for the opportunity to work with Amanda and get a brand that literally made me giddy with joy when I opened the final product. I couldn’t have dreamed a better brand!”

What was your favorite part about working together?

“Amanda is a pro in every way. She welcomed me with open arms, open mind, and an open heart. She is so intuitively tapped in, I swear she jumped in my head, pulled out my vision, and made it come to life. Amanda took the time to understand me and my company, share her genius, and create a brand that will carry me for years to come. She reminded me of my genius and I am forever grateful.


I hesitated investing in my brand. I would take the colors and fonts I liked, throw them together, and expect a miracle. I knew I needed help. The minute I landed on Amanda’s website I knew she was the one to help. After looking at her portfolio, I fell in love with every brand she created. I jumped on a discovery call and instantly knew that she would create a brand that would reflect my genius. I was nervous, but my gut said she would make some magic!

She sent over my mood board and I wanted to change a few things because I wasn’t sure how it would all come together. I took a day to reflect and decided to trust the process…to trust Amanda’s genius and stay out of the way. I am so glad I did. When Amanda sent my brand package over, I took a deep breath, opened the file and couldn’t stop smiling. I was giggling and so giddy with joy.

I felt like I finally got the brand that I deserved. I felt so grateful for her ability to see my greatness, translate it into a meaningful logo and brand, so that I can shine bright in the world. Amanda exceeded my expectations in every way. I am forever grateful.




Interested in working together? Book a call to chat below!