Blog

One of the main pillars of your brand is having a well-rounded color palette. But how the heck do you pick colors that represent your brand? And how many should you choose? And what about picking colors that go well together? All great questions my friend. With every branding project, I hand-pick a set of […]

Running a business is no joke. You’re wearing all the hats and trying to keep everything straight and organized. Trust me, I know. But I’ve got a secret weapon in my arsenal that allows me to focus more on running my business and less on the admin portion. And today, I’m dishing on the one […]

If you are anything like me, you are always looking for a deal when it comes to anything you need to buy to support your small business. So what better way to take advantage of Black Friday than to stock up on all the goodies that make your business run like a well-oiled machine? I’ve […]

It’s not always easy to know if your bustling business is ready for a rebrand. If you are noticing a trend of the items below, chances are you’re ready for to take your brand to the next level. #1 Your values and vision aren’t reflected. Whether you’ve had the same brand for 12 years or […]

Now I’m that person that signs up for just about every webinar I can find. But I’m not the person that signs up for every course under the sun. Just the opposite in fact. However, there’s one course that I’ve taken that has changed the way I look at just about every aspect of my […]

There are many things that go into creating an effective brand. In my last blog post, we dove into why a custom logo is an important starting point for an effective brand. Today, I want to chat with you about the role of type in your business. Before I get too far into this post, […]

A logo is arguably a business’ most valuable asset. No other part of your business can build brand recognition quite like a logo. So why is it that often small business owners choose a template logo that has been ‘customized’ with their business name? When you are trying to grow your business, why not invest […]