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Now I’m that person that signs up for just about every webinar I can find. But I’m not the person that signs up for every course under the sun. Just the opposite in fact. However, there’s one course that I’ve taken that has changed the way I look at just about every aspect of my […]

There are many things that go into creating an effective brand. In my last blog post, we dove into why a custom logo is an important starting point for an effective brand. Today, I want to chat with you about the role of type in your business. Before I get too far into this post, […]

A logo is arguably a business’ most valuable asset. No other part of your business can build brand recognition quite like a logo. So why is it that often small business owners choose a template logo that has been ‘customized’ with their business name? When you are trying to grow your business, why not invest […]